How human behaviour regularly defies logic and supporting data
Rory Sutherland
Vice Chairman, Ogilvy and Author
In a world obsessed with automation and efficiency, the competitive advantage increasingly belongs to those who can outthink, not just out-compute, the machine. Rory will walk us through some observations in human behaviour contradicting historical data trends and logical data driven predictions.
Rory shares his lifelong fascination with understanding human behavior and the nuanced difference between price and value. Through anecdotes, such as the surprising impact of small details in airline design, he highlights how both consumers and marketers often lack a sense of proportion.
