EPIC Growth Exchange 2025

Consumer Spending: Innovating for Growth

The EPIC Growth Exchange (EGE) is a dynamic forum where the brightest minds in RGM, Retail, Media, Insights, Marketing, and Branding come together to exchange ideas, tackle market challenges, and drive innovation.

Here, you'll find all presentations, photos, and videos—capturing the insights, collaborations, and energy that made EGE a must-attend experience. Relive the moments. Exchange ideas. Shape the future.

27th March: Understanding the Shopper

Access Speaker Presentations Day 1 – 27th March

Matt Johnston | Welcome & Opening Remarks 📥
CEO EPIC Conjoint

Rory Sutherland | How human behaviour regularly defies logic and supporting data 📥
Vice Chairman, Ogilvy and Author

In a world obsessed with automation and efficiency, the competitive advantage increasingly belongs to those who can outthink, not just out-compute, the machine. Rory will walk us through some observations in human behaviour contradicting historical data trends and logical data driven predictions.

» View the video of the whole presentation here.

James Griffin | Fireside chat with Nick Jones, Gerald Schreiber, James Stok 📥
Ex VP of Marketing, Unilever SE Asia

As VP of Marketing covering markets of differing levels of sophistication, data and influence over regional and global innovation, James will lead the conversation on the current state of the nation on RGM and the future transformation of the function / capabilities to help businesses unlock the path to further profitable growth both in small and large markets.

Alex Suciu | How to grow profitably in a VUCA world 📥
Global Vice President Strategic Revenue Management at MARS WRIGLEY

Beatriz Neves | Category resets and driving best RGM practice in developing markets - Case Study 📥
Global COE RGM Manager at Heinz

Alex Boniface | Value through Packaging - Case Study 📥
Global Partner Marketing Manager at Smartbox

Messaging on packs is critical to establishing positioning vs competition. Smartbox redesign & evolve packaging every year due to the few levers of competition available to them as a disclosed agent in travel & hospitality. Alex will walk through their pack redesign process in 2024 highlighting the forensic detail used and the decisions taken as a result.

Scott McBeath | Exposing the reality of where RGM teams are right now 📥
Consultant at TotalNegotiation, Ex Unilever, L'Oreal, Neilsen

Understanding the macro challenges in RGM is critical before deploying the investment in tools such as AI. Scott will present some learnings from across his experience on gaps that are regularly missed, balancing the need to impress with overpromising, and the ways in which businesses are settling into RGM as day to day business.

Gerald Schreiber | Transformation of RGM 📥
RGM Transformation Consultant, Ex Regional RGM Director at Reckitts

Gerald has been at the forefront of RGM since its earliest days and will take us through the journey of RGM and the lessons learned along the way including what he would do differently today.

James Stok | Driving RGM while the org around it is changing 📥
RGM Consultant, ex Coke, Diageo, Birdseye

James will work through the challenge that RGM faces with retaining talent and embedding rituals while the industry faces restructures and a steepening hill to climb in recruiting talent when glamorous .com businesses dangle bigger rewards and tech focused opportunities.

David Sharkey | Communication to drive change in teams and organisation 📥
Communications Consultant to Stade Rochelle XV, Arsenal Women’s XI, Dublin GAA

Transformation – how to engage a team to deliver your vision. Learning from the best techniques in sport to drive a team to buy in to your vision. David will bring us through the journey of Stade Rochelle to European Champions, how the team was engaged and aligned and the methods you can steal to get your business aligned to the RGM lens.

28th March: Innovating for the Future

Access Speaker Presentations Day 2 – 28th March

Heather Jackson | Transforming retailer’s thinking 📥
Founder and CEO, GenM

Heather Jackson founded GenM and the MTick logo in 2021 and already the biggest retailers in the UK (Tesco, Boots, Morrisons & Sainsburys) have taken not and are transforming their categories to tap into this new growth opportunity that, due to demographics, will continue to grow for the next 15-20 years. Heather will talk about how she got retailers to change their view of their category – the same challenge RGM have every day.

Malachy O’Connor | Private Label – Pricing when you are a follower 📥
Food Industry Consultant, IPLC Partner, ex Aldi and Tesco Buying Director

Malachy will walk through some of the challenges faced by private label only, and duel Brand/PL businesses in working with retailers on innovation and pricing.

Andy O’Brien | EPIC innovations 📥
Director - FMCG & Retail at EPIC and Professor of Pricing at UCD Business School

Andy will walk through the next three major innovations EPIC plan will be releasing in the coming quarter. These are designed to bring greater visibility and certainty to the pricing, promotion and innovation challenges facing FMCG.

Matt Johnston | EPIC 3.0 – democratising Conjoints and the future of pricing research 📥
CEO EPIC Conjoint & ex O2, Telefonica, Ooredoo Pricing Director

Matt will walk through some examples of where he sees pricing research going and EPIC’s vision for AI to put the power of conjoints into more hands, helping to navigate the data and information overload facing a smaller, overworked workforce.