Can ESG Claims Make a Difference to the Performance of your Brand?

Gen-M is a movement spearheaded by a collective of brands, retailers, and manufacturers committed to making menopause more visible and improving the consumer experience for menopausal women. Following the introduction of the MTick, a universal shopping symbol that identifies menopause-friendly products across various categories, Gen-M aims to empower women by enhancing how they search for, source, and shop for menopause-related products.

EPIC Conjoint was engaged to help to quantify the true impact from the MTick when consumers see it on the front of the pack.